March, 2019

A dummy’s guide to negative advertising

PERHAPS the most tiring part of this election campaign, and the others that preceded it, was its negativity.
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Scare tactics from both sidesbombarded voters, advertising was rife with misleading messages that bordered on being completely unethical, and thecharacter of candidates were unfairly scrutinised to the point ofirrelevance.

Largely, this advertising wasaccepted as part of the nature of a political campaign butunfortunately it hasled to the some voters making ill-informed decisions on election day.

Negative campaigning is easy when no positive alternative needs to be offered.

While highly unscrupulousand essentially undemocratic,the party apparatchiks must have an awful lot of fun concocting negative advertising.

With social mediaallowingfor relentlessnegative advertising outside a campaign,belowis a recipe for you to make your own negative campaign ad ahead of the nextelection and create your own mischief.

Use borrowed content from an overseas election campaign.

The United States can provide some bitter and borderline defamatory material.

The United Kingdom can toobut might leave you with a hangover of regret.

If you find nothing suitable abroad, just rehash.

Variations of Wendy Woods from Labor’s famous 1987 attack ads on John Howard’s election promises have been used by both the major parties in election campaigns for the past 20 years.

Characters like this bothstrike a chordwith, and fear within,middle-class suburbia.

You can also steal from outside of past political advertisements; it’s hard to wipe from memory the Grim Reaper AIDS awareness ads from the 1980s.

Just superimpose your opponent in front of that crying little blonde girl.

Make sure you highlight the disunity in the opposing team or party while conveniently neglecting that which exists in your own.

The leader needs to appear not only untrustworthy but unpopular and their loyal deputies need to appear as salivating, mutated beast-likeMachiavellians.

Advertisement visuals should exclusivelyblack and white, feature sinister and sleazy photographs of opponents, andmessages need to be misleading.

An out-of-context line from your opponent is perfect at best repeated adnauseam.

Dig deep –politicians say all sorts of things over the path oftheir careers that can be reused in the future to discredit them, fairly or unfairly.

All ads need to be set to foreboding music.

John Carpenter’s Halloween theme or something that raises a similar level of anxiety is recommended here.

Insults are memorable so make sure they are plenty of those.

The more catchy the insult, the more likely they are to be buried in the brain of the voter to be miraculouslyrecalled at the voting booth

Symbolism and metaphors arekey to a negative advertising campaign. It makes the voter believes that you are respecting their intelligence even though you really aren’t.

However, if you happen to have ethics, blatant lies should not be an accepted part of any political campaign and to do so just treats voters with contempt.

Youshould point out the weaknesses of youropponent and do so while presenting voters with a positive policy.

It’s well-established that negative advertising works sobe responsible with it.

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Heroism on the high seas

JOB DONE: Lord mayor Nuatali Nelmes congratulates lifeguards Scott Hammerton, left and Paul Bernard on their daring rescue. Picture: Jonathon CarrollIT was June 5, in the middle of the east coast low, and the seas were mountainous when Nobbys lifeguards Scott Hammerton and Paul Bernardstarted getting calls about four surfers lost off Stockton Beach.
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“It wasas big as I had ever seen it,” Mr Bernard, a lifeguard for 13 years, said. “It’s hard to put a size on it but we were seeing 10-foot waves breaking off Nobbys.”

Amid some of the mostimposing swell ever reported in Newcastle, the lifeguards pulled off a daring rescue that this week won them recognition from Newcastle City Council for their bravery.

The pair jumped on a jet ski and headed out from Horseshoe Beach. Oneof the surfers had been swept safelyinto the harbour but they found the other three huddled together in the impact zone about 600 metres offshore.

Having located the lost surfers, the lifeguards then had to decide how to effect a rescue, with just one jet ski built for no more than three.

“I really didn’t want to leave anyone out there,” Mr Bernard said. “Scott’s wife was due to have a baby thenext day, so I thought he already had enough drama in his life to deal with.”

In the end, the lifeguards steered the jet ski expertly back to Stockton Beach through the treacherous surf with all five aboard –plusthree boards.

Despite their heroics, the pair felthumbled receiving their award from lord mayor Nuatali Nelmes at council chambers on Tuesday.

“At the end of the day, we are just doing our job,” Mr Hammerton said.

Heroism on the high seas TweetFacebookPhotos taken by Justin Martin on Stockton breakwall during the June 5 rescue

If you care for the planet and the future

A VOTE for the Barnaby Joyce will be a vote for a further three years of Australia going backwards.
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The LNP crow about axing the carbon tax – remember, it was going to cut electricity costs by $550 per household.

ABC fact check shows that, dependent on which state you live in, the actual saving on electricity is between $100 and $200 per annum.

From a budget viewpoint, the carbon tax raised $6.6 billion in 2012/13, paid by the 348 polluters, with 2013/14 projected to be $7.2 billion before the LNP axed it.

Under the LNP, we are now paying these polluters at a cost, so far, of $1.7 billion.

The result of the LNP Direct Action Policy is carbon emissions in 201415 have actually increased by1 per cent over the previous year.

So, we have a policy that is ineffective and has punched a hole of $15 billion in the budget.

As a climate change denier, Mr Joyce would no doubt be unconcerned about emission increases, but I am sure many farmers and citizens in New England would be well aware of the cost of global warming and the effect it can have on growing seasons, crop yields, through to changes in average temperatures, rainfall, and climate extremes (e.g., heatwaves) and changes in pests and diseases.

Global warming is going to be the major challenge facing Australia and the recent coral bleaching and resultant death of coral on the Great Barrier Reef is the canary in the coal mine.

Inaction now will provide a massive burden for future generations.

On Saturday, if you care about the planet and your children’s and grandchildren’s future, put the LNP last.

Scott Hyams


This story Administrator ready to work first appeared on Nanjing Night Net.

Football Flashback Friday, July 1, 2006photos

Football Flashback Friday, July 1, 2006 | photos Bryden Parker, 12, is playing his 100th game for Russells Creek Football Club.
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Justin Baxter (Terang Mortlake) reaches the ball ahead of South Warrnambool’s Ben Kilday.

Essendon player Matthew Lloyd takes a junior footy clinic in Warrnambool.

Damian O’Connor (Terang Mortlake) and Matthew Brown (South Warrnambool) clash.

At South Warrnambool football Training were twin brothers Shane and Jason Bourke, 19.

Adam Dowie addresses his charges during the HFNL game between South Warrnambool and Terang Mortlake.

New East Warrnambool under-17 coach for season 2007, Ben Cross, with some of the club’s young talent – Ben Cross, 14, Josh Cross, 14, and Andrew Moon, 19.

Camperdown players Ben Harris and Darren Cheeseman.

Shane Bell addresses his charges during the WDFNL match between Dennington and Kolora-Noorat at Dennington.

Kolora-Noorat’s Steve Staunton, 16, and Johnny O’Neill, 17, at the Noorat oval.

Kason Moloney (Kolora-Noorat) against Danny Chatfield (Dennington).

Bryan Beinke addresses his players during the HFNL match between South Warrnambool and Terang Mortlake.

South Warrnambool’s Nick Thompson moves the ball forward.

Dennington footballers and brothers Darcy Lewis, 23, and Sam Lewis, 24.

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Throwback Thursday – June 30, 2006 | photos

Throwback Thursday – June 30, 2006 | photos Hawkesdale VFF branch president Roger Learmonth, Hawkesdale VFF branch secretary Russell Selway, Terang dairy farmer John McConnell Allansford dairy farmer Bob McCluggage speak to Federal Agriculture Minister Peter McGauran at Cheeseworld at Allansford.
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Paris Clifford, 2, of Warrnambool at Fun4Kids.

Darren Wood, 32, of Warrnambool (middle) pictured with his family – brother-in-law Damian Osborne, sister Michelle Osborne, brothers Steven and Tony Wood, mother Val Wood, father Jim Wood and Steven’s girlfriend Stacy Payne.

Tom Scanlon of Winslow is excited about Australia drawing with Croatia in the World Cup.

Warrnambool football umpires Leigh McNaughton, 22, and Travis Monk, 12. Leigh will umpire his 200th game this weekend; Travis his 100th.

Greg Anders, Moyne Shire environment and planning director, looking at sand dunes along East Beach at Port Fairy that are undercut, dangerous and unstable.

Miura Sister City Association past president David McKenzie and secretary John O’Brien pictured looking at a Japanese garden plan brochure for Warrnambool.

The next World Cup soccer match is between Australia and Italy. Mario Materia is barracking for Australia and Frank Logiusto will barrack for Italy.

Glad Scanlan, Thelma Harlock and Doss Quinn at Lyndoch.

Scott Parsons of Warrnambool teeing off during the Junior Golf Championships at Warrnambool Golf Club.

Richard Ridgwell, 59, of Warrnambool has retired as Warrnambool and district Association general manager.

Warrnambool Seahawk Shane Smith against Latrobe City Pacers.

Port Fairy residents stand on the land they want developed into a playground for children. Pictured are Jem Peterson, 9, Justin Matthews, 9, Brayden Hedger, 10, Kane Mercovich, 8, Jade Mercovich, 5, Ian Gibb, 13, Sarah Matthews, 10, Blake Peterson, 6, Elishia Bankier, 9, Paige Mercovich, 10 with (background) Sandra Carter, Mary Gibb, Deanna Bankier and Kristal Wilson.

Diane Wright of Camperdown is complaining that the council has done nothing to rehabilitate the old Camperdown tip that backs onto her farm and near the family home.

Essendon player Scott Lucas speaks at a wellbeing forum in Warrnambool.

Essendon player Matthew Lloyd takes a junior footy clinic in Warrnambool.

Barry Hayden, marine planner with Parks Victoria, sitting in front of part of the Merri Marine sanctuary in Warrnambool. Barry hopes the old aquarium site at the breakwater could be changed into a outdoor classroom to better educate the public about the sanctuary.

Katrina Perroud, acting director of nursing, and Rhys Boyle, chief executive, at Lyndoch.

Two of the founding members of the Lions Club of Warrnambool, Bill Clancey and Jack Morse, look at the club’s foundation night photo from 40 years ago.

Ben Makepeace, junior member, and David Amess, captain, of Caramut Golf Club.

Veteran grader operator Arthur Cook at Penshurst.

Federal Agriculture Minister Peter McGauran and Wannon MP David Hawker at Cheeseworld.

John Robinson and Commander Dennis P. Henry, counter terrorism coordination and emergency management department, conduct an exercise at Warrnambool airport.

Italian Soccer fan Marc Ciavarella, 20, pictured on his Banyan street home’s roof, with Italian flag proudly stuck in the chimney, after staying up to watch the match between Australia and Italy in the World Cup.

Warrnambool councillor Andrew Fawcett, pictured on parkland overlooking the Hopkins River, next to Point Ritchie Road. He is kicking up dead grass caused by hoons in cars doing circle work on the grassed area.

Electrician Lyndon Edney won the Boxing Victoria light heavy weight state title.

Warrnambool Mermaid Jessica Crawley against Blackburn Vikings.

Zahra Abela, 3, of Werribee, with shearer Mick Moroney of Hawkesdale at Fun4Kids.

Warrnambool accordion player Wilhemus van der Mark at one of his favourite Liebig Street busking locations.

Warrnambool Police Divisional Superintendent Gordon McLeod is retiring. He is pictured beside his own picture with other former Divisional Superintendents before him.

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