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A dummy’s guide to negative advertising

PERHAPS the most tiring part of this election campaign, and the others that preceded it, was its negativity.
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Scare tactics from both sidesbombarded voters, advertising was rife with misleading messages that bordered on being completely unethical, and thecharacter of candidates were unfairly scrutinised to the point ofirrelevance.

Largely, this advertising wasaccepted as part of the nature of a political campaign butunfortunately it hasled to the some voters making ill-informed decisions on election day.

Negative campaigning is easy when no positive alternative needs to be offered.

While highly unscrupulousand essentially undemocratic,the party apparatchiks must have an awful lot of fun concocting negative advertising.

With social mediaallowingfor relentlessnegative advertising outside a campaign,belowis a recipe for you to make your own negative campaign ad ahead of the nextelection and create your own mischief.

Use borrowed content from an overseas election campaign.

The United States can provide some bitter and borderline defamatory material.

The United Kingdom can toobut might leave you with a hangover of regret.

If you find nothing suitable abroad, just rehash.

Variations of Wendy Woods from Labor’s famous 1987 attack ads on John Howard’s election promises have been used by both the major parties in election campaigns for the past 20 years.

Characters like this bothstrike a chordwith, and fear within,middle-class suburbia.

You can also steal from outside of past political advertisements; it’s hard to wipe from memory the Grim Reaper AIDS awareness ads from the 1980s.

Just superimpose your opponent in front of that crying little blonde girl.

Make sure you highlight the disunity in the opposing team or party while conveniently neglecting that which exists in your own.

The leader needs to appear not only untrustworthy but unpopular and their loyal deputies need to appear as salivating, mutated beast-likeMachiavellians.

Advertisement visuals should exclusivelyblack and white, feature sinister and sleazy photographs of opponents, andmessages need to be misleading.

An out-of-context line from your opponent is perfect at best repeated adnauseam.

Dig deep –politicians say all sorts of things over the path oftheir careers that can be reused in the future to discredit them, fairly or unfairly.

All ads need to be set to foreboding music.

John Carpenter’s Halloween theme or something that raises a similar level of anxiety is recommended here.

Insults are memorable so make sure they are plenty of those.

The more catchy the insult, the more likely they are to be buried in the brain of the voter to be miraculouslyrecalled at the voting booth

Symbolism and metaphors arekey to a negative advertising campaign. It makes the voter believes that you are respecting their intelligence even though you really aren’t.

However, if you happen to have ethics, blatant lies should not be an accepted part of any political campaign and to do so just treats voters with contempt.

Youshould point out the weaknesses of youropponent and do so while presenting voters with a positive policy.

It’s well-established that negative advertising works sobe responsible with it.

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Heroism on the high seas

JOB DONE: Lord mayor Nuatali Nelmes congratulates lifeguards Scott Hammerton, left and Paul Bernard on their daring rescue. Picture: Jonathon CarrollIT was June 5, in the middle of the east coast low, and the seas were mountainous when Nobbys lifeguards Scott Hammerton and Paul Bernardstarted getting calls about four surfers lost off Stockton Beach.
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“It wasas big as I had ever seen it,” Mr Bernard, a lifeguard for 13 years, said. “It’s hard to put a size on it but we were seeing 10-foot waves breaking off Nobbys.”

Amid some of the mostimposing swell ever reported in Newcastle, the lifeguards pulled off a daring rescue that this week won them recognition from Newcastle City Council for their bravery.

The pair jumped on a jet ski and headed out from Horseshoe Beach. Oneof the surfers had been swept safelyinto the harbour but they found the other three huddled together in the impact zone about 600 metres offshore.

Having located the lost surfers, the lifeguards then had to decide how to effect a rescue, with just one jet ski built for no more than three.

“I really didn’t want to leave anyone out there,” Mr Bernard said. “Scott’s wife was due to have a baby thenext day, so I thought he already had enough drama in his life to deal with.”

In the end, the lifeguards steered the jet ski expertly back to Stockton Beach through the treacherous surf with all five aboard –plusthree boards.

Despite their heroics, the pair felthumbled receiving their award from lord mayor Nuatali Nelmes at council chambers on Tuesday.

“At the end of the day, we are just doing our job,” Mr Hammerton said.

Heroism on the high seas TweetFacebookPhotos taken by Justin Martin on Stockton breakwall during the June 5 rescue

If you care for the planet and the future

A VOTE for the Barnaby Joyce will be a vote for a further three years of Australia going backwards.
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The LNP crow about axing the carbon tax – remember, it was going to cut electricity costs by $550 per household.

ABC fact check shows that, dependent on which state you live in, the actual saving on electricity is between $100 and $200 per annum.

From a budget viewpoint, the carbon tax raised $6.6 billion in 2012/13, paid by the 348 polluters, with 2013/14 projected to be $7.2 billion before the LNP axed it.

Under the LNP, we are now paying these polluters at a cost, so far, of $1.7 billion.

The result of the LNP Direct Action Policy is carbon emissions in 201415 have actually increased by1 per cent over the previous year.

So, we have a policy that is ineffective and has punched a hole of $15 billion in the budget.

As a climate change denier, Mr Joyce would no doubt be unconcerned about emission increases, but I am sure many farmers and citizens in New England would be well aware of the cost of global warming and the effect it can have on growing seasons, crop yields, through to changes in average temperatures, rainfall, and climate extremes (e.g., heatwaves) and changes in pests and diseases.

Global warming is going to be the major challenge facing Australia and the recent coral bleaching and resultant death of coral on the Great Barrier Reef is the canary in the coal mine.

Inaction now will provide a massive burden for future generations.

On Saturday, if you care about the planet and your children’s and grandchildren’s future, put the LNP last.

Scott Hyams


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Football Flashback Friday, July 1, 2006photos

Football Flashback Friday, July 1, 2006 | photos Bryden Parker, 12, is playing his 100th game for Russells Creek Football Club.
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Justin Baxter (Terang Mortlake) reaches the ball ahead of South Warrnambool’s Ben Kilday.

Essendon player Matthew Lloyd takes a junior footy clinic in Warrnambool.

Damian O’Connor (Terang Mortlake) and Matthew Brown (South Warrnambool) clash.

At South Warrnambool football Training were twin brothers Shane and Jason Bourke, 19.

Adam Dowie addresses his charges during the HFNL game between South Warrnambool and Terang Mortlake.

New East Warrnambool under-17 coach for season 2007, Ben Cross, with some of the club’s young talent – Ben Cross, 14, Josh Cross, 14, and Andrew Moon, 19.

Camperdown players Ben Harris and Darren Cheeseman.

Shane Bell addresses his charges during the WDFNL match between Dennington and Kolora-Noorat at Dennington.

Kolora-Noorat’s Steve Staunton, 16, and Johnny O’Neill, 17, at the Noorat oval.

Kason Moloney (Kolora-Noorat) against Danny Chatfield (Dennington).

Bryan Beinke addresses his players during the HFNL match between South Warrnambool and Terang Mortlake.

South Warrnambool’s Nick Thompson moves the ball forward.

Dennington footballers and brothers Darcy Lewis, 23, and Sam Lewis, 24.

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Throwback Thursday – June 30, 2006 | photos

Throwback Thursday – June 30, 2006 | photos Hawkesdale VFF branch president Roger Learmonth, Hawkesdale VFF branch secretary Russell Selway, Terang dairy farmer John McConnell Allansford dairy farmer Bob McCluggage speak to Federal Agriculture Minister Peter McGauran at Cheeseworld at Allansford.
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Paris Clifford, 2, of Warrnambool at Fun4Kids.

Darren Wood, 32, of Warrnambool (middle) pictured with his family – brother-in-law Damian Osborne, sister Michelle Osborne, brothers Steven and Tony Wood, mother Val Wood, father Jim Wood and Steven’s girlfriend Stacy Payne.

Tom Scanlon of Winslow is excited about Australia drawing with Croatia in the World Cup.

Warrnambool football umpires Leigh McNaughton, 22, and Travis Monk, 12. Leigh will umpire his 200th game this weekend; Travis his 100th.

Greg Anders, Moyne Shire environment and planning director, looking at sand dunes along East Beach at Port Fairy that are undercut, dangerous and unstable.

Miura Sister City Association past president David McKenzie and secretary John O’Brien pictured looking at a Japanese garden plan brochure for Warrnambool.

The next World Cup soccer match is between Australia and Italy. Mario Materia is barracking for Australia and Frank Logiusto will barrack for Italy.

Glad Scanlan, Thelma Harlock and Doss Quinn at Lyndoch.

Scott Parsons of Warrnambool teeing off during the Junior Golf Championships at Warrnambool Golf Club.

Richard Ridgwell, 59, of Warrnambool has retired as Warrnambool and district Association general manager.

Warrnambool Seahawk Shane Smith against Latrobe City Pacers.

Port Fairy residents stand on the land they want developed into a playground for children. Pictured are Jem Peterson, 9, Justin Matthews, 9, Brayden Hedger, 10, Kane Mercovich, 8, Jade Mercovich, 5, Ian Gibb, 13, Sarah Matthews, 10, Blake Peterson, 6, Elishia Bankier, 9, Paige Mercovich, 10 with (background) Sandra Carter, Mary Gibb, Deanna Bankier and Kristal Wilson.

Diane Wright of Camperdown is complaining that the council has done nothing to rehabilitate the old Camperdown tip that backs onto her farm and near the family home.

Essendon player Scott Lucas speaks at a wellbeing forum in Warrnambool.

Essendon player Matthew Lloyd takes a junior footy clinic in Warrnambool.

Barry Hayden, marine planner with Parks Victoria, sitting in front of part of the Merri Marine sanctuary in Warrnambool. Barry hopes the old aquarium site at the breakwater could be changed into a outdoor classroom to better educate the public about the sanctuary.

Katrina Perroud, acting director of nursing, and Rhys Boyle, chief executive, at Lyndoch.

Two of the founding members of the Lions Club of Warrnambool, Bill Clancey and Jack Morse, look at the club’s foundation night photo from 40 years ago.

Ben Makepeace, junior member, and David Amess, captain, of Caramut Golf Club.

Veteran grader operator Arthur Cook at Penshurst.

Federal Agriculture Minister Peter McGauran and Wannon MP David Hawker at Cheeseworld.

John Robinson and Commander Dennis P. Henry, counter terrorism coordination and emergency management department, conduct an exercise at Warrnambool airport.

Italian Soccer fan Marc Ciavarella, 20, pictured on his Banyan street home’s roof, with Italian flag proudly stuck in the chimney, after staying up to watch the match between Australia and Italy in the World Cup.

Warrnambool councillor Andrew Fawcett, pictured on parkland overlooking the Hopkins River, next to Point Ritchie Road. He is kicking up dead grass caused by hoons in cars doing circle work on the grassed area.

Electrician Lyndon Edney won the Boxing Victoria light heavy weight state title.

Warrnambool Mermaid Jessica Crawley against Blackburn Vikings.

Zahra Abela, 3, of Werribee, with shearer Mick Moroney of Hawkesdale at Fun4Kids.

Warrnambool accordion player Wilhemus van der Mark at one of his favourite Liebig Street busking locations.

Warrnambool Police Divisional Superintendent Gordon McLeod is retiring. He is pictured beside his own picture with other former Divisional Superintendents before him.

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Bus tragedy averted

A Cowra school bus became stuck in a ditch on Chiverton Road, eight kilometres from Cowra off the Grenfell Road on Wednesday afternoon.The driver of the school bus that was stuckonan embankmenton Wednesday afternoon has been praised for averting what could have been a serious accident.
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A member of the public said:“[the driver]is a great man and an excellent bus driver, this is no fault of his, just an accident.”

The busexitedChiverton Road, eight kilometres from Cowra off the Mid Western Highway towards Grenfell, and became stuck in a ditch.

Police Inspector Adam Beard said eight kids were on board at the time the bus veered off the road, they got outsafely without any injury.

“We went and assessed the situation. The bus left the road from amomentary loss of control by the driver,” Inspector Adam Beard said.

“There was no damage to the bus. It was stuck and caught in the situation it was in.”

Cowra police attend the scene at Chiverton Road where a school bus became stuck in a ditch.

Cowra Towing’s Dave Young pulledthe bus out in what he described as a major job.

“It probably weighs 12 tonne, I was so conscious about not hurting it,” Dave Young said.

Mr Young said he received a call from the owner of the bus at 4.30pm, arrived at the site at 5pm and eventually rescued thebus about 7pm.

“I think I’ve done well, I had a little bit of help from the police, they were my eyes,” he said.

“It was well and truly stuck in the mud.I had to move the truck three or four times. We got it done, nothing got broken it was very, very lucky,” Young said.

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Barnaby delivers for Armidale, not New England

THE “Brexit” may be bad for England, but if we elect Barnaby Joyce, it’ll be “Texit” for Tamworth, as Barnaby becomes the member for Armidale.
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Oh, yes, I know that he is the member for New England, but he seems to consider Tamworth as being comparatively unimportant in his electorate.

Instead, he sees Armidale as the hub of New England.

That much smaller city has had the NBN since the Abbott government, and Barnaby Joyce is promising Armidale even more sweet- eners while he just about ignores Tamworth.

Since Barnaby quit being an independent and began toeing the Liberal/National party line and becoming the Deputy PM, he’s barely bothered about us.

Having once been a rebel, he now preaches the Turnbull line about the excitingly clever age of new technology which the Coalition is going to deliver.

A technology-savvy and nimble new nation which will trade with the world.

However, it won’t be via the NBN, which every other developed nation has had for years – no, it will be via the mobile phone.

Yes, that’s what will make us a technologically nimble and clever nation, according to Barnaby, the good old mobile phone.

Barnaby boasts that the Coalition is going to build lots of new mobile towers, which, like the NBN, should have been built years ago, during the Howard government, or at least during the Abbott government, when Turnbull was communications minister.

However, we can’t even count on new towers being delivered, when we consider the failure of delivery of so many services to Tamworth, not the least being the NBN.

David Foster


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Australia is in the hands of the voters this election

Carmel Metcalf of Moonbi urges readers to vote for the greater good of Australia.
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I believe we should look closely at some of the issues that affect our country, before we vote this election day.

We must look at what we cherish above all other aspects of our daily living conditions.

Australia is a democratic country – we should keep this part of our constitution as vital to our way of life.

Australian law covers us for all our daily social and justice requirements. It is the only law we must recognise and allow to operate in our country.

Freedom of speech is another right we use on a daily basis.

It is part of our society, our cultural way of life.

We need this to continue, so we are kept informed of all matters relating to daily events that happen locally and nationally, to know of changes that will affect our living standards, to be aware of threats to our existence, so we can defend ourselves and our great nation.

Australia is a kind and passionate nation, however, we need to look more inside our borders than outside them.

Our nation has been, and still is, under threat by the very fact that our compassion to help others may see us being less vigilant than we should be, to whom we let into our country.

We need strong representation in government to secure our borders, vet all we allow in, keep those out who do not share our way of life and would work to outnumber us at home and remove all traces of who we now are, and where we have been in the past.

This coming election is a time to look at the people wanting to govern and rule over us, and why that may be so, what they stand for, and who they support outside of their parties.

The PM told us to embrace Islam – why would we do that?

We are not compatible with their beliefs in any way. We are not an Islamic nation and I would pray we never become one.

So check out the person(s) you think you know.

Australia is in our hands at this election time. Let’s keep it that way.

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Black ice social media campaign goes viral

BE AWARE: Shannon Graham has created a social media page to inform people where black ice is located. A SOCIAL media campaign startedto raise public awareness of winter’s killer –black ice –has reached thousands.
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Former road rescue workerShannon Graham started the pagedays ago because hefelt certain motorists did not realise the dangers of black ice and that it impacteddrivers on all roads –not just on highways.

In the wake of Saturday’sdouble fatality at Daylesford that left four children orphaned, Mr Graham established Ballarat Black Ice Reports so heand other community members could inform drivers where black ice was located and, most importantly, remind them to remain vigilant when driving.

The Facebook group has since garnered more than 3000 ‘likes’, reached more than 60,000 people and made people aware of the prevalence of ice in cold conditions.

“I’m ex-road accident rescue and grew up on a farm and I learnt how to deal with black ice, but far too often people don’t understand the dangers,” Mr Graham said.

“I’ve seen the worst of what road trauma can do.

“(On Saturday) there were all these posts popping up online about black ice –I wanted to create one centralised location where people can be informed. Knowledge is power.”

VicRoads regional director Ewen Nevett said black ice occurredin freezing temperatures when heavy dew, rain or pooled water was present across the road.

“With the harsh winter conditions again upon us, it is timely to remind people that they should always drive to the conditions on allroads,” Mr Nevett said.

“We urge motorists to exercise extreme caution when driving, particularly in frosty,icyweather, because even though theroadmight appear to be clear,blackiceis invisible and poses serious risks to safety.”

Weatherzone meteorologist Tristan Meyers said conditions were mainly warmer next week, however residents could expect black ice to form on Friday morning.

He said clear conditions after showers made frost and ice more likely to occur.Residents can expect to feel the chill on Thursday –with temperatures reaching a maximum of 9.

Mr Graham said drivers needed to adapt to conditions and urged them not to use cruise control in icyconditions.

“There are so many different tips, but I just stick to the basic stuff. Ease off the throttle, don’t jump onthe brakeand steer firmly but gently.”

He hopes the Facebook page will provide another avenue for the community to understand the need to drive safely and help prevent anymore road tragedies from occurring because of black ice.

Visit the page at:https://梧桐夜网facebook南京夜网/BallaratBlackIce/

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Knights call up Chris Adams to NRL squad

The man who helped get Chris Adams his first shot at NRL believes he isbetter equipped to take an unexpected second chance with the Newcastle Knights.
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BACK IN THE BIG TIME: Chris Adams training with the Knights in 2012. Picture: Jonathan Carroll

The Lakes premiership-winning captain has been called up from the local competitionjust a few days after being named in the NSW Country team and leading the Newcastle Rebels representative sideto thetitlewith a man-of-the-match performance.

The Knights confirmed signing the29-year-old hooker, who played three NRL games for Newcastlein 2012, on Wednesday as cover for first-choice No.9Danny Levi and togivethe squad more depth ahead of the June 30 transfer deadline.Levi is dealing withback issues and may require surgery.

Rebels coach Todd Edwards, who first mentored Adams at Cessnockin 2009, said the time was right for another crack at the big time.

“He has beenthere before, but he is much more mature now,” Edwards said. “He’sa phenomenal talent, has been in tremendous form and deserves the reward. Now he has nothing to lose.”

Knights football manager Darren Mooney confirmed Leviwas “managing” a back injury but was still set to start for last-placed Newcastle against the Raiders in Canberra on Sunday. At the same time, Adamswill playNSW Cup against Canterbury at No.2 Sportsground. Next week hestarts training full-time with the top squad for the rest of the season.

“We wouldn’t be doing that if we didn’t think he was up to playing first grade,” Mooney said.

Full report, P28

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